I was hired in November 2016 to be Entrypoint's full-time Product Designer. When I started, the product was just an idea. Through my visualization of the product, I helped turn this idea into a fully-realized 360 video drag-and-drop editing tool, with an accompanying 360 video player. Below, you'll see the design processes I used, which incorporated user research, design thinking, and lots of iterations of UI mockups. I also designed our branding and marketing efforts, which included the logo you see above and the pitch decks we used to raise money. We raised $2 million in funding and had an official partnership with Snapchat. Read below for the full story.
Studies show that 360 video has the potential to drive engagement in ways traditional video can’t. The new technology encourages viewers to get in on the action-- which is great for brands and storytellers, as the experience not only makes people want to explore but also to share.
However, creating an interactive 360 experience is expensive and labor intensive due to the costs of 360 video cameras and the software necessary to stitch together the footage. To make matters worse, there’s a bottleneck effect on the distribution of VR experiences due to the steep costs of headsets and the often cumbersome process of downloading content on mobile devices.
My startup, Entrypoint, raised $2 million in seed funding and hired me as its 2nd employee with the responsibilities of a product designer. My goal was to make sure all aspects of the product came together, including the UX/UI design, development, branding and marketing.
During my time at the company, we created a three-step process:
After speaking with hundreds of potential clients, we categorized them into four main categories:
Our editor allowed content creators to drag-and-drop elements onto a 360 video, such as images, GIFs, text, and portals to other videos. Content creators would be able to create immersive, interactive experiences without programming and could then distribute their content anywhere on the web to wherever their audience is.
In order to learn about the needs of the content creator, we had to speak to lots of people. We spoke with filmmakers, advertisers, educators, executives, journalists, and more. We asked questions like…
There were a lot of moving parts to this monumental design and engineering task. Therefore, it was essential that we stuck to processes that kept the entire team creative, productive and organized. We used a product roadmap to keep the entire team up-to-date on a timeline for what was being built and who was responsible for it.
Below is a sample user flow for how a user would upload and share a 360 video.
